Running of the Brides, August 27th, Cleveland

If you are planning on participating in the ROTB 
 Friday August 27th  Cleveland, Ohio
 we want to hear from you!
Contact me with info on your team, your approach and your budget.

Filene’s Basement is known for its bargains on everything from fashions to home goods, but perhaps the store is most famous for its annual Bridal Gown Events when brides-to-be can save hundreds, even thousands of dollars on designer wedding gowns.

The sale is held in selected Filene’s Basement stores once a year (twice a year in Boston). News reports so often compare it to the Running of the Bulls in Pamplona, Spain that the event is now officially called the “Running of the Brides®.”

The day of the sale, brides-to-be and their helpers line up early. When the doors open, they run full speed towards the racks. In less than 60 seconds, the racks are stripped bare (store employees have to hold on to the fixtures so they don’t topple). The women grab whatever gowns they can, haul them off to a corner, strip down to their underwear and start trying on dresses. Minutes later the trading begins. Every dress, no matter what size, style or color, gets bartered for another, as each bride tries to find the gown of her dreams at a cut-rate price.

E-mail pat.boudrot@filenesbasement.com to request the “Secrets of Success—finding your dream dress at Filene’s Basement’s Running of the Brides®.”

More info on the Filene's Basement Facebook page

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